Entomology, chemical ecology, evidence-based environmentalism and science in general. I like big bugs and I cannot lie.

Friday, 21 March 2014

So much science communication fail today

A helpful guide for anyone looking to communicate research or research priorities:

"Sex" refers to the biological and physiological characteristics that define men and women.
"Gender" refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women.
Seriously people, your subject may be fruit flies or endangered insects or coconuts, but you don't get to forget that your audience are people.

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