So much science communication fail today

A helpful guide for anyone looking to communicate research or research priorities:

• Don't use a transphobic slur because you think it makes a flippant headline. Not only is it offensive, it's also not appropriate to apply the term "gender" to non-human animals.  Here is the WHO definition of sex and gender:

"Sex" refers to the biological and physiological characteristics that define men and women.
"Gender" refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women.

 No mention of insects in there.
• Don't compare misplaced conservation priorities to racism. It may be a clever rhetorical device to you, but it's something that has an enormous impact on other peoples' lives. 
• And for crying out loud, if you've done a study on coconut proteomics, do not use a picture of a woman in a coconut bikini as a graphic abstract. In case you just woke up after going into a coma in the 1950s, here is a helpful flowchart showing when it would be appropriate to include a picture of a woman in a coconut bikini in a scientific research paper:

Seriously people, your subject may be fruit flies or endangered insects or coconuts, but you don't get to forget that your audience are people.